What You’ll Get Inside

✅ 17-Point Self-Audit With Scorecard
Walk through the exact questions professionals ask — and tally your score to see how you’re really doing.

✅ Links to Top Tool-Based Tests
Use free, trusted tools (like Google PageSpeed, Ubersuggest, and DA checkers) to get real data — no tech skills required.

✅ Fixes You Can Make Immediately
From image sizes to poor headlines, many issues can be fixed today — without hiring help.

✅ Red Flags to Watch for When Hiring
Spot the difference between helpful professionals and overpriced “experts” using outdated tactics.

✅What to Look for When Choosing a Web Designer

Fall 2025 BONUS: I have include two of my previous books on Influence and Persuasion. “What People Want” and “How to Convince People”.

Note: Most “free website audits” are just lead-ins to sell you a subscription or a $5,000 rebuild. This isn’t that. You pay once — and I disappear. $37 to finally understand what’s holding your website back — no upsell, no hassle. I’ve compressed 30 years of experience into one guide. You pay once. That’s it.

I’ll admit it: this is the exact checklist I’ve used to justify high-ticket proposals. Now I’m handing it to you. No fluff — just 30+ years of hard-earned insight.

🔍 What Really Matters?

Here are the core metrics and signs pros use to gauge website effectiveness:

• PageSpeed Score (especially mobile): A slow site frustrates users and lowers your Google rankings.
• Mobile Usability: Over 60% of traffic is mobile. If your site doesn’t work well on a phone, you’re losing people.
• Domain Authority (DA): High-DA sites tend to rank better — but low-quality backlinks can tank you.
• Bounce Rate: If visitors leave instantly, something’s wrong — with clarity, speed, or trust.
• Lead Flow: Are you actually getting contact form fills, calls, or bookings?
• Search Visibility: Do you show up when someone searches for what you offer — in your town or niche?
• Content Freshness: Google rewards sites that stay active. Answering real questions is gold.

Why Most Websites Fail Quietly

Slow loading times. Poor mobile layout. No trust-building content. These hidden problems can cost your business leads every single day. This guide helps you uncover what’s wrong and gives you honest next steps — no sales pitch.

About the Author

I’m Ingvar Grimsmo, a web veteran with over 30 years of hands-on experience. I built my first commercial website in 1994 — and I’ve been rebuilding, rescuing, and replacing underperforming sites ever since. From law firms to contractors, manufacturers to coaches, I’ve helped local businesses across North America get results.

I don’t do fluff, I don’t sell hosting, and I don’t work on sites I didn’t build — I create clean, modern websites that work. This guide is everything I’ve learned, boiled down into one powerful download.

Why I Wrote This Guide

I’ve seen too many business owners misled by slick agencies, outdated tactics, or overpriced services. For example, business owners paying $800/month to an “agency” — with no blog content, broken links, and backlinks from spammy sites. It was doing more harm than good. I wrote this guide so you can **spot these issues yourself** and take back control — before wasting more money or missing opportunities.

How It Works

1. Download the guide (PDF, instant access)
2. Run your 17-point audit and score your site
3. Use the included tools to verify real performance
4. Decide whether to fix or rebuild
5. Start taking control of your site — and your leads

Ready to See If Your Website Holds Up?

No follow-up emails. No phone calls. Just a powerful, one-time download that could save you hundreds — or thousands — in wasted web spend.