VIP InfoServices is a technology company specializing in
SEO and other Internet services.

We are currently revamping our website to serve our clients better.

VIP InfoServices has been in business since 1988.

We operate numerous websites and specialize in creating
client-generating lawfirm websites.

We are represented in Seattle, WA - Vancouver, BC and Toronto, ON.

We offer law firm specific website hosting on our own dedicated servers.

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Is your law firm web site credible? www.crediblewebsites.com

People are skeptical of the web. We have seen a proliferation of web sites with questionable information and motives, web sites that are plainly out to defraud the public. On the other hand, people go to the web to get information they will ultimately base a purchasing decision on.

The power of web sites have been largely overlooked by law firms until now. Modern firms look at the web as an effective marketing tool. A potential law firm client will search for a lawyer to help him with his particular problem. What do they expect from the law firm web sites? What will make a potential client pick up the phone and call?

Hiring a lawyer is often associated with problems. You are bankrupt, want a divorce, have been charged with a criminal act and other unpleasant challenges life sometimes afford us. In other cases, hiring a lawyer is crucial to the future success of a business and becomes extremely important to the client. In most cases it boils down to an emotional experience.

Marketing a law practice on the web presents a unique challenge to web designers and marketers because of this emotional factor. How do you create a site that is emotionally charged, persuasive and most important of all credible?

A recent research project conducted by the Stanford University  http://www.webcredibility.org) defines credibility as a combination of expertise and trustworthiness. A successful website must have at least these two factors to become credible enough to convert a visitor into a client of the firm. Using these factors as a yardstick to site’s credibility one soon discovers that most sites simply ignore them.

For a law firm, a web site that is less credible than the firm itself will probably harm the marketing effort as a whole. This is also a challenge for web masters, most technically competent but lacks marketing knowledge. The result is often a site that wins design awards but does little to create credibility.

Check out:

ElderLawyersOnTheWeb.com