Google Ads it the most efficient web advertising service driving qualified leads to your business.
However, it can be very expensive, and sometimes a challenge to manage.
The trick is to analyze keywords in depth to run the ones that gives the best bang for the buck. Highly focused keywords will be the most cost-effective approach to obtaining customers that are searching for exactly what you offer. I have for many years set up and managed Google Ads for some of my clients with great results.
What we do to start is analyze your site and offerings to determine keywords and phrases that will have the greatest chance for a good return on ad spent. We have several keyword analysis tools at our disposal. We calculate the cost per click (CPC), click-thru-rate (CTR) and search volume for the keywords. Then we work with you to set up a budget that makes sense.
We charge $450 USD to set up a campaign which includes full keyword analysis and working with you to determine a budget. As for duration of the campaign, it is month by month but we find that it takes at least a month or two for Google to “learn” the campaign parameters.
Then we have two plans we operate under:
- If you do not have a Google Ad account set up.
We use our account to set up a campaign for you. You will pay in advance the budget amount +15% management fee. We review at the end of every month and work together to determine changes and improvements.
- If you do have a Google account.
We will charge by the hour at a rate of $85 USD/Hour to manage the account. It usually takes 1 to 1.5 hours per month to review, report on and optimize the account.
Please note that if I don’t think buying Google Ads will help your business, I will tell you. I prefer in long term relationships with my clients, not a series of disappointing trials.
Google Advertising basics
- Average Position:The average position an ad appears in when it’s triggered. An average position of 1-8 generally means that the ad is appearing on the first page of search results.
- Clicks:The number of times users clicked your ad.
- Clickthrough Rate (CTR):The number of clicks divided by the number of impressions, shown as a percentage. A good CTR can improve your average position.
- Conversion:The action that your advertising results in, such as a phone call, lead, or sale. This is usually a good metric to use to measure the success of your advertising.
- Cost:The total amount you spend with Google advertising.
- Impressions:The number of times your ad appeared.
- Keywords:The words or phrases you select for Google Ads so that when users search for those words on Google, your ad may appear next to or above the search results.